Friedman Recycling Letterhead Package
This was a fun project. This client had a great sense of humor and I wanted to express that through their letterhead set. Since it's a recycling company I thought the letterhead should naturally be recycled after it is used. But part of the Friedman Recycling mantra is reuse as well as recycle. So this package makes suggestions for fun ways to reuse the letterhead and business cards when the recipient is finished with them. So I came up with about 40 alternative uses, from making a paper airplane to using a card as an eye patch for a pirate's costume. There are three different letterheads and each employee received 8 different cards. So when they're in a meeting they can hand out a different card to each person attending, creating a little buzz. The client was very happy with the results.
